Pantone’s 2017 color of the year

Posted by on Dec 28, 2016 | 0 comments

Pantone’s 2017 color of the year

Pantone has announced it’s color of 2017: Greenery 15-0343 (Hex#93b658) !

Pantone’s Executive Director says: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we week with nature, one another and a larger purpose.”

How do they pick just one color to represent a year?  Pantone states that this is a “symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and attitude.”

I think instinctually everyone not only is ready for a fresh feeling start to the New Year in December, but also has an emotional connection to color and in general the color green can represent:

  • nature
  • freshness
  • life
  • new beginnings
  • spring
  • oxygen – fresh air
  • new ideas

If you’re a photographer, how can you use green in 2017?

I’ve done a little digging……. here are some album companies that offer unique cover materials in many different styles of greens from very warm or cool / saturated or earthy khaki brown ….. finding THE ‘greenery’ green was a true day-long challenge!

The companies with the closest match are: VisionArt (limeade) seemed to hit the flavor of the color of the year – the closest, with Graphistudio coming in second. PictoBooks has a light green that feels similar too.  Interestingly, none in genuine leather.  The largest selection over all in the ‘green family’ goes to Graphistudio.

  • Remember, any swatches viewed online will vary from the real swatch in hand – and from dye lots too. Most companies offer sample swatches for sale.

Finao Cover Materials in Green


VisionArt cover materials in green


Millers cover swatches in green


Graphistudio cover swatches in green


Queensberry cover materials in green


WHCC green cover swatches





Picto cover swatches in green

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