Photography Business

Let’s celebrate 2017 with a special retouching offer!

Posted by on Dec 29, 2016

Let’s celebrate 2017 with a special retouching offer!

If you’ve known us for the past 10-20 years……… you probably know we’ve run a special offer exactly 3x tops.  We’re feeling particularly festive this year….. so here we go! FREE retouching with any album design service ordered between December 30th through January 15th, 2017. No limit of albums ordered. Retouching must be for images used in the designed album. PROMOCODE: happy2017 To get started CONTACT US if you’re a new client – or login to your client area and fill out the album design order form. (If you’ve forgotten the...

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Logo for Mark Shangraw Portrait Art

Posted by on Dec 28, 2016

Logo for Mark Shangraw Portrait Art

Mark Shangraw was looking for a new logo as he was restructuring his photography business – something more boutique, more hand crafted. After listening to the goals for this new venture I knew that they needed something with his ‘hand’ in it. After some pencil sketches I knew we needed something authentic and uniquely representing his own namesake. I asked both he and his wife to send me his name both in manuscript and cursive to compare….. and sure enough his own signature shone as ‘the one.’ It wasn’t perfect….. it was a touch filled in and...

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Pantone’s 2017 color of the year

Posted by on Dec 28, 2016

Pantone’s 2017 color of the year

Pantone has announced it’s color of 2017: Greenery 15-0343 (Hex#93b658) ! Pantone’s Executive Director says: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we week with nature, one another and a larger purpose.” How do they pick just one color to represent a year?  Pantone states that this is a “symbolic color selection; a color snapshot of what we see taking place in our global...

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Marketing family sessions

Posted by on Mar 4, 2016

Marketing family sessions

This is a WHCC accordion folded 4×5.5 piece designed to showcase the variety of family photography that Danny Weiss offers. He is amazing and does it all – kids, families, maternity and more. The usual go-to idea would be just putting one image per panel; instead I split the space into two to double the exposure real estate on the panels. His branding look and feel is clean with simple grays + warm sunny colors along with subtle angled straight lines. I’m all about consistency across the board from website to business cards….. everything should look like it goes...

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Beth Agresta Photography – print & web

Posted by on Jul 26, 2015

Beth Agresta Photography – print & web

After Beth’s logo was customized, we then worked to create her business cards, website and promo piece. For her website, I helped her look at various templates online – there are many photography website companies out there that provide either customized templates or modular component drag-drop type websites, along with blog, hosting services etc. Some include Zenfolio, SquareSpace, BluDomain.  (If you’re looking for a website provider be sure to read the fine print!!! Some say that they basically retain all of  your content so if you move providers…. it’s gone...

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Branding – Beth Agresta Photography

Posted by on Jul 25, 2015

Branding – Beth Agresta Photography

Beth and I must have spent ages on the phone…. and what great conversations! Beth Agresta Photography specializes in fine art photography that captures the connections between people and their animals – particularly horses and dogs.  Being an animal lover myself (also used to ride back in my college days) ….. I spoke with Beth at great length about her vision and passion for her photography and storytelling and made lots of notes. Some of the key elements were: budget needed to be kept reasonable she sees inner beauty of life through her lens spirit of healing through...

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