Posts Tagged "Folded Cards"

Marketing family sessions

Posted by on Mar 4, 2016

Marketing family sessions

This is a WHCC accordion folded 4×5.5 piece designed to showcase the variety of family photography that Danny Weiss offers. He is amazing and does it all – kids, families, maternity and more. The usual go-to idea would be just putting one image per panel; instead I split the space into two to double the exposure real estate on the panels. His branding look and feel is clean with simple grays + warm sunny colors along with subtle angled straight lines. I’m all about consistency across the board from website to business cards….. everything should look like it goes...

Read More

photography industry challenge: professional VS publicly offered products

Posted by on Feb 4, 2015

photography industry challenge: professional VS publicly offered products

As the photography industry has evolved from film to digital photographers have been rapidly losing control over the usage of their images. In the day of film, a photographer need only retain the negatives – or sell them at a premium.  When we lived on Maui, wedding photographers would literally ask their couples “which of these negatives do you want to buy” and then either sharpie or hole punch out the remaining images. Pretty brutal and left a bad taste with the couples.  When Chad and I were married, digital hadn’t emerged and we purchased our negatives and our...

Read More

Products in demand for High School Grad Season

Posted by on May 7, 2014

Products in demand for High School Grad Season

Photographers are experiencing a huge increase in sales in the high school seniors market. Graduating from high school is one of the biggest milestones that a family will celebrate together. The years between birth and high school with all of the stages and memories in between are what make our life together so special.  This can be a very emotional time obviously and parents are wishing to capture their graduate on the cusp of adulthood and the many new adventures that their teen will be diving into shortly.  The products both immortalize and celebrate.  Sales are great because often both...

Read More

Trifold Promo for dwKidZ – Danny Weiss Photography

Posted by on Jun 19, 2009

Trifold Promo for dwKidZ – Danny Weiss Photography

Now that the brand for Danny Weiss Photography’s ‘dwKidZ’ has been established …. now to promote it further!  When designing a trifold like this, I always think about how the images look adjacent to each other when partially opened, and then fully opened up etc. The front begins with the logo – and a group of boys that are just ready to take on the neighborhood! Open it up – dad and baby – and cutie pie close up of baby. Then when completely opened up – inward balance of joyful little girl – both in color like dad & baby shot. In the...

Read More